In this episode of “The Product Perspective,” we feature Sean Whitney, a Principal at Craft Investment, who brings his extensive experience in product strategy, finance, and investing to the discussion.
We talk about how venture capitalists assess market potential during the product-market fit phase. Sean explains that for late-stage SaaS businesses, assessing financials becomes crucial, with factors such as net new ARR, churn, and net dollar retention serving as indicators of product-market fit. However, assessing product-market fit in the early stages can be more challenging and requires identifying gaps in the market through trusted users or industry experts.
Throughout the episode, Sean emphasizes the significance of understanding the different functional areas within a SaaS organization, learning from successful companies, and leveraging product-market fit as a lens to evaluate new opportunities.
Join us as we explore the intricacies of product-market fit and gain valuable insights from a seasoned venture capitalist in this thought-provoking episode of “The Product Perspective.”






