In this episode of “The Product Perspective,” host Jon Tobin is joined by product management expert James Bell to explore the transformative power of building shared understanding in product development.
James emphasizes the significance of thinking big while starting small, as it helps gain confidence and improve approach. He highlights the importance of involving disengaged engineers and seeking their feedback to empower and reward them. Moreover, James stresses the need for key fundamentals like team structure and in-house designers, which are crucial for scalability and shared understanding.
The discussion also delves into the critical role of product designers in understanding customer needs, envisioning the future of the product, and creating a design system. They discuss how implementing a design system can significantly enhance team efficiency and product quality, but it requires time and investment.
Tune in to “The Product Perspective” for fresh insights on strategic empowerment in product development.






