In this episode of “The Product Perspective,” host Jon Tobin discusses with experts Eric Ressler and Neil Rudd the crucial role of user feedback in driving positive change and social impact through technology.
The conversation explores finding the right approach for design and digital work within agencies. Eric shares their unique “page builder” approach, empowering clients with customizable components and layouts. This flexibility allows users to maintain brand consistency and effectiveness while feeling less constrained.
Neil Rudd, a technical expert, highlights the importance of quality assurance (QA) and user testing throughout the development process. He emphasizes clients’ hands-on testing experiences to evaluate effectiveness, addressing challenges in bug reporting and reducing workflow friction for better results.
The episode further explores the tools and processes employed by Cosmic, emphasizing thinking ahead, building scalable systems, and integrating specialized tools. The speakers stress the significance of communication and conversation within the team and with clients for achieving success.
Tune in to “The Product Perspective” to gain insights from industry experts on harnessing user feedback for social impact and driving positive change through technology.
