In this episode, our host Jon Tobin delves into the world of product development with guest Sue, co-founder of Alico, a wellness platform. Sue’s passion for continuous improvement and personal growth shines through as she shares her experiences and insights.
The episode covers various topics, including Sue’s dedication to personal well-being through activities such as windsurfing and free diving. It also delves into the philosophy of experimentation in product development as a mindset for decision-making based on empirical evidence. Sue shares real-life examples of failed experiments and discusses strategies for testing experiments with both early-stage startups and established businesses.
One of the main topics explored in this episode is the philosophy and mindset of experimentation in product development. Sue and Jon delve into the importance of testing desirability and viability before fully designing an experiment, sharing examples and practical advice for conducting outreach and testing experiments with early-stage startups, small customer bases, and larger organizations.
Throughout the conversation, Sue emphasizes the iterative nature of experimentation and the necessity of making it a part of the company culture. From measuring the success of experiments to the challenges faced in smaller companies and businesses, Sue and Jon provide valuable insights into creating a culture of experimentation within product teams and organizations.
