User feedback is the lifeblood of the product development lifecycle, but managing it can be very hard!
When people think about user feedback for things like bug reports, feature requests and general comments, they often imagine a neat, clean loop. But in reality it can be inconsistent and lack context, quickly becoming more of a tangled knot. Precious time is spent chasing details and deciphering subjectivity in the attempt to turn information into insight and then action (even then there are no guarantees that expectations or needs will be met).
